The Worldly Writer
Shelley Moench-Kelly
Published Work/Work in Progress
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Who's the Fairest of Them All?

This feature spread was in the largest issue of the year for Beauty Store Business.

It was chosen as a cover story and detailed the Fair Trade movement and products crafted by artisans worldwide working toward self-sufficiency.



 


Beyond the Last Breath

An excerpt from a current ghostwriting book project about metaphysical phenomena.








Aah Yes, I Remember It Well

This was a feature about vintage beauty products. 

It was chosen as a cover story and highlights professional beauty products--including makeup, appliances 
and haircolor--that have been industry staples for more than 40 years.  








This is an excerpt from a rewrite of  a standard operating procedures manual. 







This is the prologue from a nonfiction book about one woman's struggle with infertility.





   

Bling It On! 

This photo spread was in the largest issue of the year for Beauty Store Business. 

It was chosen as a cover story and classified today's hair accessories with the same degree of importance to women's fashion as jewelry, handbags and legwear.  










A selection of recurring monthly advertorial product reviews for the professional beauty industry.






I Know a Guy Productions

An entertainment industry press release for an iPod programming consultant.




 





Socks In the City 

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This front-of-the-book spread was about luxury hosiery and legwear that's come a long way from support hose in a plastic egg. 

Today's legwear tweaks current fashion with new textures, out-of-the-box prints and vibrant colors to give any drab wardrobe a pop of color.





   

Technical Product Reviews


This recurring column featured technical product reviews of professional products and devices used in the medical aesthetics industry.








Press release for an R&B/Pop vocalist.







A profile of a luxury loungewear designer for a fashion trade magazine
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